It’s Happening…
Little by little, all-nighter by all-nighter, it’s happening…
Fans are sending more photos (see http://twins.fanchatter.com). Teams are understanding how a gallery full of happy fans at their games is a good thing to put on a team or sponsor website (http://leaderpost.rfp).
And our ChatterBox at http://timberwolves.com is proving that fans want real-time updates about their favorite teams and they want to participate in the conversation. When a team puts all of that on their HOMEPAGE, they turn their fans into users and engagement time goes through the roof.
It’s been a while since we announced our #RedSox FanChatter test and that early version has since been taken down, but we appreciate all the Red Sox fans who stopped by to check it out and we continue to admire their use of social media.
#Twolves FanChatter, along with our mobile fan photo galleries, are now the best examples we have of fan content sharing as a path to engagement that teams can LEVERAGE, and soon those two platforms will be working together… and they’ll be mobile… soon.
So many items in the backlog, so little time, but it’s happening…
